CONTENTS Chapter One: Introduction . 3 Chapter Two: Company Background . 3 Chapter Three: Internal Analysis . 3 Chapter Four: External Analysis . 3 Chapter Five: Future Development and Conclusion . 3 References . 3 Chapter One: Introduction Tourism marketing involves a process that entails monitoring customer needs and the formulation of strategies to market tourism products and experiences in the most effective way (Morrison, 2023). It includes the visitor behaviour analysis, development of attractive services, and conveying value to potential customers. Marketing in tourism stands out especially since services offered are intangible, making them experience-based and subject to customer perceptions and expectations. Theme parks are a major part of the tourism industry where the organisations have to draw the tourists into their park using robust branding, new attractions and experiential offerings. A notable case here is Thorpe Park, the lar...